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Four outcomes of innovation
In the first chapter of Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution Geoffrey Moore, author of the classic Crossing the Chasm, writes about the dynamics of...
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Creating meaning with design driven innovation
The discipline of design is aimed at the creation of meaning, according to Roberto Verganti in his book Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things...
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Innovation Tournaments
Innovation management is currently enjoying a lot of coverage in business books and is positioned at the latest corporate competitive advantage. Being known as innovative is the hallmark of success and...
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The Myths of Innovation
Scott Berkun’s book The Myths of Innovation provides a great perspective on what goes on behind the scenes of innovative ideas. He pokes holes primarily in the notion of epiphany, the spontaneous,...
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Types of Innovation
Innovation isn’t confined to break-out, market-creating, blockbuster products and services. There are innovation types available for each phase of the category life cycle, from growth through maturity...
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Creating Disruption
Creating disruption is a highly sought after capability due to the promise of profit and longevity through innovation and growth. Multiple disruptions over time can extend corporate success beyond...
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Matching marketing to the type of innovation
Different types of innovations require different marketing strategies. Incremental and breakthrough innovations, particularly, require different choices for marketing strategies, interactions between...
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Divergent and Convergent Thinking
Design requires both expansive, exploratory methods (divergent thinking) as well as prioritization and focus (convergent thinking). Pairing the two approaches increases the chances of finding the most...
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Borrowing, Forgetting and Learning
To successfully incubate and spin-off new ventures, companies must use the right mix of borrowing, forgetting, and learning organizational DNA. In Ten Rules for Strategic Innovators: From Idea to...
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The other side of innovation
Innovation is hard and ideas only get you up one side of the mountain. You still have to go over the other side to reach your goal by executing well. Vijay Govindarajan‘s four books cover different...
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The Innovator’s Solution
Product managers must break free from patterns which make them susceptible to disruption from new entrants. To successfully introduce new products, produce managers need to use jobs-to-be-done...
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Progress, Not Products
Use empathy and active listening to discover “jobs to be done”, the progress customers want to achieve in specific circumstances in their lives. Jobs provide the causal factor to explain why customers...
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